The further ahead you look - the faster you go... David Cushman blogs here!
Join the conversation. email: davidpcushman AT gmail.com. These are my views and my views only.
Which means some connections are more important/relevant to you than others on a daily/hourly/by-the-minute basis. Some have more influence.
TwitterFriends helps you visualise that. The image here is just one of the many ways in which it cuts up and displays the data about the networks you share.
It's the kind of thing that has the potential to be really valuable in enabling the measurement of influence - something which is essential in empowering conversational marketing, but which also changes by the minute and by the interaction.
Me sticking to my brief – you trust me to talk social media, future of publishing, impact of the power of the network etc. If I start giving you tips about horse racing you’re going to treat them with caution – at the very least.
I remain consistent: If I give you a series of bum steers my value to you will rapidly reduce.
2 and 3 can mix. If I start giving you horse racing tips AND I am consistently right – you’ll value this new aspect (I’ll even attract new communities of purpose as a result.
The result of 2 and 3 mixing can impact on those who followed me because of 1&2.
Trust in nearly every type of news outlet and spokesperson is down from last year.
Trust in business magazines and stock or industry analyst reports—last year’s leaders— decreased from 57% to 44% and from 56% to 47%, respectively.
Only 13% trust corporate or product advertising—down from last year’s low of 20%.
Let's say that again. Only 13% of people trust the ads now. That's assuming they are still accepting the interruptions.
Even more staggering, the figure for the UK is down to JUST 5%!
So let's assume you overcome our studied ignorance of ads in social media. Those whose attention is snared by them (remember folks, it's a 0.01% click-thru rate), of these, only 13% (5% in the UK) trust what they see, hear and read. So they're hardly likely to act on them.
Peer-to-peer recommendation however, of the kind we see inspiring purchases of products and services every day in social networks, in conversations between friends, is not interruptive and it is trustworthy.
Britain trusts media less than any other of the 20 countries surveyed (30%)
Traditional sources of information are on the wane and at an all-time low
Newspapers down 10 points at 19%;
Radio news down 20 at 33%
There is a Trust Bust in conventional Corporate Comms
Only 5%trust corporate/ product advertising; 15% for corporate website, press releases, live speeches - Edelman Trust Barometer, UK
Trust in banking and business is down because of some very unusual economic factors.
Trust in mass media is down because of something much more fundamental. We've found ways to connect one to another - there is a new model which places trust in new places - in each other, in the edge - not the centre.
Image by luc legay via FlickrHuman-powered search never ceases to amaze me.
It brings things to me I never knew I needed to know, with incredible accuracy.
In the days before always-on real-time access, there was an element of patience involved.
It was hard to conceive of the global phone-a-friend as a true competitor to the I-need-an-answer-now nature of algorithmic search.
But the more connected we become, with more relevant people (ad hoc real-time self-forming communities of purpose) the more competitive we become. We regularly beat the machine.
Indeed because the content people share Is great metadata about themselves, as is the people they share with, We get better and better at finding the right people, with right results for us.
It's got to the point for me now that it is no longer a search function - at least not one activated by me at a certain point in time.
It's closer to human-powered RSS. The feeds are people, and the results of their discoveries are ready filtered to be truly relevant to me.
More than that, they are delivered to me at the moment we share purpose. There's no friendspam clogging up the inbox.
It's the most relevant, fastest and most trustworthy news channel I have.
There are three examples below. Discoveries I didn't know I needed to know - and could not of consciously searched for.
If it wasn't for my communities of purpose I would not know about any of them.
Metadata shared widely to enable communities of purpose to connect is already disrupting algorithmic search - the keystone to the wealth of the world's fastest growing company in history, google.
You can be sure if it can disrupt even this, there are few corners of the economy and society which will be untouched. This is just the start.
Those examples:
Each of these were delivered to me through the community of purpose I share via Twitter:
1. Awesome presentation on the future of social networks via charlene li (delivered via a dm recommending mashable's link from Jill Simon!) Charlene Li talks about 'air' her take on the expression of metadata beyond silos.
3.Honda on the value of failure (which fits nicely with my take on evolutionary models in complex adaptive systems, fitness landscapes - like the economy and the internet.
With many thanks for the time and effort involved in compiling it to @armandoalves , here is the January 2009 list for the global top 150 twitter users with advertising and marketing blogs.
The list first appeared on armando's blog - A Source Of Inspiration. If nothing else, use it to discover a heap of new people you didn't know you needed to know.
Interesting times: Times in which Youtube overtakes yahoo as No2 search engine; and in which twitter is overtaking digg.
Even the new order is being reshuffled.
Alan Moore - one of the most influential people on my own journey to the networked world - tells us about his journey.
Blown away to be able to say Alan has joined me in a network of the very best consultants - people who all have a deep understanding of the power of the network - which I'm putting together at BrandoSocial.
An individual’s ‘grading’, ‘influence’, ‘fame’ or however else you wish to describe it is no longer about who gets the biggest number. It is all about relevance.
I’m relevant to you if you’re reading this blog. So my influence may be reasonably high. But it only remains so if:
I stick to my brief – you trust me to talk social media, future of publishing, impact of the power of the network etc. If I start giving you tips about horse racing you’re going to treat them with caution – at the very least.
I remain consistent: If I give you a series of bum steers my value to you will rapidly reduce.
2 and 3 can mix. If I start giving you horse racing tips AND I am consistently right – you’ll value this new aspect (I’ll even attract new communities of purpose as a result.
The result of 2 and 3 mixing can impact on those who followed me because of 1&2.
The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
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