Not only is that the title of Tomi's latest book, it's also the title of a course at Oxford University on October 12-13 led by Tomi, Alan and myself.
We tried to run this course almost two years ago. Now that iPhones have become so ubiquitous, there may be more readiness for it.(image via w3.org)
Hope you'll know someone who ought to be there! Book Your Place
The following is from the University of Oxford's Continuing Education site.
About the CourseMobile is emerging as the 7th mass media channel, whilst legacy mass media witnesses a decline. This course presents a journey through some of the most advanced content and media services deployed on mobile phones, in the most advanced mobile telecoms countries such as Japan, South Korea, Hong Kong and Finland.
Intending to build on the content of Tomi T. Ahonen’s sixth book ‘Mobile as 7th of the Mass Media’, the course provides a unique opportunity to explore the taxonomy of the seven mass media, with an emphasis on what lessons can be learned when newer media are introduced.
The course will begin by examining the overall industry and the consumers of mobile content, before moving on to explain how to build compelling content to mobile, and exploding the myths of the limitations of supposedly too small keypads and tiny screens. The most promising early media content types: music, gaming, TV, internet, advertising and social networking will also be discussed.
All delegates will receive a free copy of Tomi T. Ahonen's book Mobile as 7th of the Mass Media.
Tomi T. Ahonen speaks to CNN - watch the video here