Thursday, December 22, 2011

Top 5 Posts of 2011

I've written more than 50 blogposts this year. But 5 have stood out for the attention they have received.
In case you missed them, or would like a reminder. Here's the top 5: in reverse order of popularity (as measured by views).

5. We Don't Connect To Be Marketed To:
In which I posit the outrageous suggestion that we don't form groups to be, er, marketed to. And we might be wise to try to figure out why groups do form in order to engage in a process that values all parties. More.

4. Ditch The Customer If You Want To Transform Business:
An appeal to think differently about your relationship with the people you intend to serve. Open rather the Social Business; Behaviours rather than Tools, Products rather than Messages, Partners rather than Customers. More

3. How Riots Spread - Expressed Through the Medium of Dance
My attempt to explain what was really going on when London's rioters hit the streets in the summer - and the real threat their self-organising abilities pose to traditional Government. Plus a great video. More.

2. The Two Kinds of Social Media Strategy
There are two kinds of social media 'strategy'. And they service two kinds of orgs; the ones which see social media as a channel through which to sell stuff and the ones who realise that social media offers a bigger opportunity to become an Open Business - with all the benefits that apply. There's a simpler way of putting that: There are the orgs that are prepared to change, and those who are not. More

1. 'Top Stories' Reveal Facebook's Broken Strategy
What Facebook's focus on lowest common denominator news among friends (Top Stories) reveals about their strategy - and what that's headed in the wrong direction. More 

Wednesday, December 21, 2011

It's time for a de-brand

Why rebrand when you can debrand?

Debrand? To remove/strip away/unlearn the accumulated clutter that has gathered around the purpose and meaning of an organisation. All the additions and paraphernalia of previous rounds of tinkering and 'rebranding'.

To unearth or reclaim its fundamental truths - the reasons it exists, the purpose, the why.

To see the wood for the trees.

And in this to rediscover what wrong it was trying to put right, what belief it holds that staff and customers could too.

And then to act in accordance.

If you think the bottom line is your bottom line... It's time for a debrand.

- Posted using BlogPress from my iPhone
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Tuesday, December 20, 2011

10 ‘trend type things’ you really won’t care about by the end of 2012

Image courtesy:
 I've learned over the (many) years not to take predictions too seriously. Or lists. So here's mine for Christmas 2011. I offer them if only to help you learn not to take predictions, or lists, too seriously.

10 ‘trend type things’ you really won’t care about by the end of 2012

1. FourSquare
Seriously. I’ve just spent a week using it in a half-hearted manner and find myself close to the top of ‘my friends’ leader board. Checked in at London’s Kings Cross station the other night. Just me! Not saying location based won’t matter. Am saying FourSquare won’t.
2. News breaking first on Twitter.
Come on – it’s commonplace now, the battle is over. Which gives traditional media a clue about what it should do next. (Hint, relevance = news)
3. The number of voice minutes in your mobile phone package. 
Bet you already have loads more than you actually use.
4. Google+: 
There, I said it. I know lots have people have ‘joined it’ by how often do you actually go there? Add a year and think how it’ll look from there. (Buzz, Wave...Plus)
5. Big Data:
Because we’ll have started to figure out the important bit – getting the insight out.
6. Influence:
At least as a static 'you’re influential for one, you’re influential for all,' thing. Folk might finally work out that what they actually mean by that is: ‘famous’. Peer to peer distribution of trust on a moment-by-moment, context-by-context basis will become more valuable – and finally seen as such. The flock rocks. So...
7. Klout.
I’ve stopped caring already. So have you. Haven’t you?
8. Text to vote.
Who needs it? I Always said the X-Factor should be decided by who gets the most down-loads anyway.
9. Using digital as a channel to manage costs
(we’ll be participating in social to create value instead).
10. Social Business (I hope).
I hope we can talk more about Open Business instead. And if you want to know why – click here.

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Sunday, December 11, 2011

Maintaining a sense of wonder

I tweeted that at bedtime on Friday my just-7 daughter had asked 'How do I know this world isn't fake?'

It struck a chord with many of you. In fact I'd hazard a guess to say that it was the single most retweeted thing I've ever published (not said, mind, she said it).

And it's not the first time she has launched into the existential.  A couple of years back she hit me with both: 'if God made everything, who made God'? And on getting into numbers: 'I want to know what is the last number on the number line '

Out of the mouths of babes...

I'd like to think my daughter is spectacularly clever or oh so unique.  But the fact is most of our kids ask questions like this. A lot.

The tragedy is that as we grow up we stop.

A former philosophy professor of mine once described philosophy as 'maintaining the sense of wonder'.  It's a sense of wonder about the world we are all born with.  A sense of wonder we would all do well to try to rekindle.

Happy thinking.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?