tag:blogger.com,1999:blog-7815640431651173676.post2127591996608233930..comments2024-01-01T23:38:31.538+00:00Comments on Faster Future: Possibilities now and beyond: 17 lessons for the new marketingDavid Cushmanhttp://www.blogger.com/profile/09626601471173841299noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-7815640431651173676.post-89263639196512894522008-09-01T17:13:00.000+01:002008-09-01T17:13:00.000+01:00I think @gregory's point reinforces my view that g...I think @gregory's point reinforces my view that good marketing begins and ends with good product or service.Technokittenhttps://www.blogger.com/profile/15463634342046539840noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-18084785835467112192008-08-11T21:17:00.000+01:002008-08-11T21:17:00.000+01:00Greg, read this on your blog. There's something ve...Greg, read this on your blog. There's something very powerful in it. I'll be chewing it overDavid Cushmanhttps://www.blogger.com/profile/09626601471173841299noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-57256154566581357942008-08-11T18:56:00.000+01:002008-08-11T18:56:00.000+01:00a sanskrit word, seva, opens an avenue for discuss...a sanskrit word, <I>seva</I>, opens an avenue for discussion. it can be translated as "selfless service". traditionally it is a powerful technique used for creating unity.<BR/><BR/>we are seeking unity with people, friends, customers. giving, serving, opens the door, and it won't close because of one human fact ...people are <I>selfish</I>. and they love to be loved, they love to be respected, honored, recognized. if you want someone to like you, make them like themselves. <BR/><BR/>it is so easy. all the marketer has to do is be selfless. want nothing. try to <I>get</I> nothing. simply give. <BR/><BR/>i don't expect anyone to believe this, or even to achieve it. but consider this ... in a hyper-connected world, advertising and marketing cease to exist, because everyone already knows everything you have to say. you cannot guide it. your intrinsic merit and value is clear for all to see.<BR/><BR/>there is no "other" to be marketed too. so, start with giving, end up part of everything.gregoryhttps://www.blogger.com/profile/14408369948377761936noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-64354926285446233632008-08-11T16:19:00.000+01:002008-08-11T16:19:00.000+01:00ah, don't think I can have seen your tweet John be...ah, don't think I can have seen your tweet John because your tweets were protected from me. Just sent a request to do so.David Cushmanhttps://www.blogger.com/profile/09626601471173841299noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-68886859752335135862008-08-11T16:15:00.000+01:002008-08-11T16:15:00.000+01:00John, I'm right in thinking only the participating...John, I'm right in thinking only the participating choirs get to hear the recorded result - and once only when they are all gathered together? By the by, think I may have mashed up attribution of your deity tweet. Will amend when I can find it! best dcDavid Cushmanhttps://www.blogger.com/profile/09626601471173841299noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-46005983719341038472008-08-11T15:58:00.000+01:002008-08-11T15:58:00.000+01:00Bill Drummond's experiment does include recording ...Bill Drummond's experiment does include recording - one note from each choir which will then be turned into some sort of composition.<BR/><BR/>He's clearly not a marketing guy because his latest version is 100 choirs of 17 and called 1700. Wheareas he should have had 101 choirs and called it 1717 thus tieing it in with the original.<BR/><BR/>And as I've told David - if brands are praying then it is because they're lost and desparate - whereas if they are deities then they should be answering their users' prayers.john doddshttps://www.blogger.com/profile/10612754967881520028noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-47984385093278550212008-08-11T15:25:00.000+01:002008-08-11T15:25:00.000+01:00Jamie b... he took the approach that rather than c...Jamie b...<BR/><BR/> he took the approach that rather than create more content help the user filter and find the good stuff and your brand sits around it.<BR/><BR/>...which is why we're hoping to team up with my Knight News betters, Sir Tim Berners-Lee...<BR/><BR/>http://outwithabang.rickwaghorn.co.uk/?p=73 <BR/><BR/>... and try to do exactly that; sit your brand around the source of the story...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-84961322550284374472008-08-11T15:09:00.000+01:002008-08-11T15:09:00.000+01:00It’s a very relevant question particularly as; med...It’s a very relevant question particularly as; media owners are debating the value of their content, brands and marketers solution to the changing landscape is in part by seeking engagement through branded content communities (I include myself in that bracket) and 30% of the population are content creators themselves and arguably a media channel in their own right. <BR/><BR/>It’s always the easy option to create more content and some times its right but in a world of so much how much does some more matter?<BR/><BR/>I did an <A HREF="http://is.gd/1mNB" REL="nofollow">interview with Peter Hirschberg</A> (Chairman Technorati & The Conversation Group) and he took the approach that rather than create more content help the user filter and find the good stuff and your brand sits around it.<BR/><BR/>But I think your challenge leads to even greater thinking which is probably best demonstrated in campaigns such the Guinness campaign for <A HREF="http://is.gd/1mMw" REL="nofollow">The Hong Kong Sevens</A> with Ogilvy One. Rather than throw away content give useful tools designed for the long-tail. Personal, relevant and valuable social currencyAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-75392006775844587262008-08-11T13:36:00.000+01:002008-08-11T13:36:00.000+01:00For me, I'm beginning to wonder whether if the exc...For me, I'm beginning to wonder whether if the exclusive content we still offer on our MyFootballWriter network does little more these days than spark the next informed conversation among a community that does no more than pass through... whether or not our advertising/marketing opportunities should not offer something similar...<BR/><BR/>ie help me editorially/content-wise to have an informed conversation among my niche community, and likewise, help me not hinder me ads-wise...<BR/><BR/>ie/eg don't 'hinder' my journey with a static banner ad for NationalExpress, 'help' me in my journey to the next away game by offering me a simple click-through ticket time and payment option as me and my conversation are passing through...<BR/><BR/>Because said conversations are now ebbing and flowing over us, round us and, indeed, increasingly without us; present me with a static barrier ad or content-wise and I'll just ebb and flow around you...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-33512263506085673402008-08-11T12:57:00.000+01:002008-08-11T12:57:00.000+01:00you come up with some amazing stuff, this has inte...you come up with some amazing stuff, this has interest on about nine levels.gregoryhttps://www.blogger.com/profile/14408369948377761936noreply@blogger.com