tag:blogger.com,1999:blog-7815640431651173676.post3245371961316801486..comments2024-01-01T23:38:31.538+00:00Comments on Faster Future: Possibilities now and beyond: The threat of SEO to the real-time webDavid Cushmanhttp://www.blogger.com/profile/09626601471173841299noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-7815640431651173676.post-71549220362305555652010-01-10T23:23:24.683+00:002010-01-10T23:23:24.683+00:00SEO as we know it is a "fad" intended to...SEO as we know it is a "fad" intended to game Google, Yahoo and the traditional search engines.<br /><br />The "Bing" commercials have hit the nail on the head, where the person starts spouting off mindless and seemingly random-but-related crap to all questions. That's where SEO is going to take the web--nay, the search engines--that we all know and love (Google).<br /><br />Well-written, human, and handcrafted content will persevere, and get found eventually, but it will bubble to the top once the search algorithms and heuristics get good enough to identify it as 'human' or 'real' versus completely SEO-driven. Then, there can be less of an emphasis on SEO, and more emphasis on humanity.Jkbhttp://www.jkbworld.comnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-37477429452088617912009-12-22T07:21:43.274+00:002009-12-22T07:21:43.274+00:00Hi David,
Your expression to the thought was ver...Hi David,<br /> Your expression to the thought was very good. Very well written and explained too. SEO has most of the time stayed a threat to the real web and writing for humans may have declined. But there are many good aspects of SEO that could really help the people. I agree with Helen's view in that.Joelhttp://blog.empoweredseo.com/2009/12/22/what-does-the-future-hold-for-search-engine-optimization/noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-82351542702699209702009-12-21T12:20:11.940+00:002009-12-21T12:20:11.940+00:00I think it's a bit unfair to stereotype accoun...I think it's a bit unfair to stereotype accountants like that, Richard :)<br /><br />But David is right to a large extent. SEO has ruined much of the Web. However, I would still advocate good writing, and many of those "SEO" recommendations are just common sense - even in just 140 characters you can make your point clear, use the most appropriate descriptive words (choosing the shorter ones from the possibilities!), and use a link for more information. But as David says - the personal tone (not private or too revealing, but still personal) trumps all of that on the social web.Helen Whiteheadhttp://www.reachfurther.comnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-43499632631040468972009-12-21T10:54:54.688+00:002009-12-21T10:54:54.688+00:00Excellent post David. I love the fact that with ma...Excellent post David. I love the fact that with many people's Twitter accounts their real-life persona bleeds through. Like you, I think it helps forge deeper connections.<br /><br />If all they want is a "business level" connection, perhaps LinkedIn would make folk happier. I hope to know a bit more about folk I interact with.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-21354809737463599692009-12-21T10:28:05.756+00:002009-12-21T10:28:05.756+00:00While I agree that text should always be written t...While I agree that text should always be written to address the human audience, and that style will change according to the audience, I have a concern about the "human" coming through for huge corporates. What is the human side of, say, Eurostar? Does it even have one? <br /><br />Since most big companies are run by accountants that have no discernible personality, perhaps the cold company face that has had the humanity crushed out of it is the company's personality?<br /><br />You could argue that the individuals should speak with their own personality, but in an age of litigation, corporate manslaughter, commitment phobia and irrationallly greedy financiers, what low-level operative is going to risk their neck being human or even helpful?Richard M Marshallhttp://www.richard-marshall.comnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-63484634129621907642009-12-21T09:55:20.337+00:002009-12-21T09:55:20.337+00:00I guess it's not about the retweet for me Luke...I guess it's not about the retweet for me Luke. It's about the connection and the forging of connections. My peers make the decision about retweet worthiness and I trust them on that ;-)David Cushmanhttps://www.blogger.com/profile/09626601471173841299noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-66200448971925624482009-12-21T09:52:17.319+00:002009-12-21T09:52:17.319+00:00I agree with your overall point that we should wri...I agree with your overall point that we should write for humans, not machines, but some aspects of 'SEO thinking' are to be applauded. In Twitter, for example, SEO experts will tell you to include nouns, include a link, avoid "me journalism" and add a call to action. If you do those things - you are 100% more likely to be re-tweeted. It's SEO but the end results is that your tweets are both more interesting and more useful.Luke Brynley-Joneshttp://www.oursocialtimes.comnoreply@blogger.com