tag:blogger.com,1999:blog-7815640431651173676.post3969467369147395244..comments2024-01-01T23:38:31.538+00:00Comments on Faster Future: Possibilities now and beyond: Publishers should abandon both paid content AND advertising to surviveDavid Cushmanhttp://www.blogger.com/profile/09626601471173841299noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-7815640431651173676.post-42214021975338397222010-04-15T16:08:23.301+01:002010-04-15T16:08:23.301+01:00In response to this very debate we've (David &...In response to this very debate we've (David & I) knocked up this Slidedeck addressing the need for Media Innovation with some very real ROI focused solutions.<br /><br />http://tinyurl.com/y8o6rfuJamie Burkehttp://twitter.com/jamie247noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-67680546328313031512010-03-30T13:56:23.550+01:002010-03-30T13:56:23.550+01:00Sorry to disappoint Michael. But also, I beg to di...Sorry to disappoint Michael. But also, I beg to differ. The platform approach is entirely ROI focused - in the way messaging responses (advertising) are not. It is about bringing together people who care about improving an outcome or creating a solution as an outcome to solve a problem those people share. Real actual outcomes - new products, services, co-create brands, co-created marketing if you like. Maybe some of the links explain a little more. And maybe the deck on innovation we presented at Madrid (try slideshare, OMEXPO). <br />My business has a range of rapid iteration products to deliver on this too which we are in the process of sharing with clients and potential clients right now.David Cushmanhttps://www.blogger.com/profile/09626601471173841299noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-15602386929955283542010-03-30T13:20:39.358+01:002010-03-30T13:20:39.358+01:00I'm always disappointed by these sort of musin...I'm always disappointed by these sort of musings, as they are great on expounding the problem and then fizzle out completely when it comes to actual solutions that generate revenue - no matter what name you want to give it. So the wiki/platform idea is nice, but how do you monetise it? <br /><br />I have my own idea for smaller sites, one of which I run. But the broader problem for publishers is not just a business model issue. If enough news outlets fold, society itself is in trouble.Michael Leahyhttp://www.thewritestuff.be/noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-17267560904187393452010-03-29T09:01:33.575+01:002010-03-29T09:01:33.575+01:00I find the content in newspapers very interesting ...I find the content in newspapers very interesting and we 'band of brothers' in Legal 2.0 are following it with interest because there is a sense that the legal sector could go the same way.<br /><br />Personally I am not so sure. I do accept that content drafting will ultimately be driven down to a 'free' cost due to technology but the intellectual value of legal is something that is less easy to migrate to the user. In other words certain information will be free, packaging will be important but advice will be the definer.<br /><br />Sure many will be able to self serve but the higher the complexity the more likelihood for the need of a specialist (advice).<br /><br />I think where the newspaper model is different is that the user, as you say, can be both creator and publisher, (and also marketeer).<br /><br />Where there is some similarity is in the legal sector offering a multi engagement platform so maybe our barn door has not yet shut before the horses get restless.Jon Busbyhttp://legal-two.comnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-78966654715782040402010-03-28T14:15:24.880+01:002010-03-28T14:15:24.880+01:00There is a great meme buried in here -- "Info...There is a great meme buried in here -- "Information is free. But the way it is packaged - the experience of it - you can add a price to." Expand this to "we never pay for content, we pay for packaging - the ease of getting to the content, the compatibility with a particular device, the experience of it..."<br /><br />This is an insight that would change the whole debate about newspapers if they listened - guys, no one is buying your news, they are buying your paper - because the paper was a more convenient experience of the news. Now that something else is more convenient, they are buying that new thing...<br /><br />The question which is still unanswered is, what is the new packaging that can generate enough money to support the production of the content.Ted Sheltonhttps://www.blogger.com/profile/09651155562346606560noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-43479959142379301152010-03-27T19:14:15.893+00:002010-03-27T19:14:15.893+00:00Nice one David - publishing that is multi-platform...Nice one David - publishing that is multi-platform, as a service, as a workshop, as a learning community, as mentoring, as a film as well as a book, as an exhibition - all become part of the commercial and author offering.Alan Moore: SMLXLhttp://www.smlxtralarge.comnoreply@blogger.com