tag:blogger.com,1999:blog-7815640431651173676.post6398583902542098414..comments2024-01-01T23:38:31.538+00:00Comments on Faster Future: Possibilities now and beyond: Don't just witness the network. Be part of itDavid Cushmanhttp://www.blogger.com/profile/09626601471173841299noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-7815640431651173676.post-12565545931945701632007-11-05T11:00:00.000+00:002007-11-05T11:00:00.000+00:00Thanks DavidI hope you didn't think I was suggesti...Thanks David<BR/><BR/>I hope you didn't think I was suggesting there are no commercially successful networks. I just need a bit of help finding and understanding them.<BR/><BR/>And I'm not obsessed about making money, either. I just need a bit to keep the old Triumph and Jaguar filled up (not to mention the wife and kids' bellies).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-40722032978166332972007-11-02T16:15:00.000+00:002007-11-02T16:15:00.000+00:00Great thinking and comments.One easy answer I do h...Great thinking and comments.<BR/>One easy answer I do have is to your final point Martyn; successful networks? adsense, linux, ibm, myspace (now making more money than it cost) and watch out for facebook post Nov 6. Communities Dominate Brands, Wikinomics et al list many more. Successful networks creating real value are emerging everywhere. I reference some in my other papers.David Cushmanhttps://www.blogger.com/profile/09626601471173841299noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-84286060540953436502007-11-02T10:41:00.000+00:002007-11-02T10:41:00.000+00:00Blimey Dave, where to start?Not everyone in Xtown ...Blimey Dave, where to start?<BR/><BR/>Not everyone in Xtown is the same but thousands of those individuals want to know similar things. The good evening newspaper knows what those things are (local politics, social issues, events, products and services, weekend telly) and brings them together.<BR/><BR/>A knowledgeable and skilled editor will create a newspaper that plays a role in its community and provides a voice for its readers through a letters page and online debate. The number of individuals who interact is still depressingly low compared with those who simply consume.<BR/><BR/>I love BIKE magazine and read all of it. I love The Word magazine and read all of it. I like National Geographic and Fortune magazines and read most of them, but I'm comfortable with the idea of paying a small amount of money for content I won't consume.<BR/><BR/>Sometimes I'm persuaded to read articles I wouldn't expect to find interesting and a new world is opened up to me (every issue in the case of The Word magazine).<BR/><BR/>I respect and trust these publications in a relationship that has grown over months and years.<BR/><BR/>Where will I find a similar satisfaction in the networked world? Many of the really loud voices online have extreme views or pursue crusades. Some are simply horrid.<BR/><BR/>It's been said that in the vast lake of networked information, the good stuff rises to the top, but I'm not seeing that.<BR/><BR/>And too much of the intelligent debate seems to be navel-gazing (I'm referring to the subject of debate, not the individuals debating). Lots is written about the network, blogs and 'niche community focus'. The debate is about the debate, the opinion is all about the sharing of opinions.<BR/><BR/>As a traditional editor in traditional media, I know a community that wants to grow its knowledge and share its ideas about making money in the European company car fleet industry.<BR/><BR/>At the moment I use contacts to get information. I use other contacts to check that information and try my best to ensure it's true. Then I check with contacts who will respond positively to this information and ensure their views are represented; then I do the same for individuals who will respond negatively.<BR/><BR/>At the end of what I hope will be a well-balanced article, I will invite readers to contribute their reactions via email, on message boards and at real, live in-the-flesh conferences. These views, in turn, generate a fresh set of ideas for articles.<BR/><BR/>This all feels pretty 'networked' to me, and seems to work fairly well. The good bit is that all this activity makes lots of money. And I believe it helps lots of other organisations in the network make lots of money too. The brilliant bit is that I get paid lots of money to keep the brand active in the network.<BR/><BR/>So I visit sites like this for clues about how I might better help this community in the future.<BR/><BR/>I get very excited about the revolution and slightly depressed by the death knell sounding for a role I have always been proud to perform to the best of my ability.<BR/><BR/>So which are the commercially successful networks? I've created a Fleet News group on Facebook! Well, it's a start...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-68564117700320241992007-10-15T11:47:00.000+01:002007-10-15T11:47:00.000+01:00Hi Gusto.Your argument makes common sense.But the ...Hi Gusto.<BR/><BR/>Your argument makes common sense.<BR/>But the power that remains for mass media - I think - is as a force for the community of purpose it serves and in which its community takes part. And I've said before (there's a white paper about it on this blog) that the end game is one in which 'media' is in the driving seat. It's just not 'mass media' of the kind we have been used to.<BR/><BR/>Communities of purpose break down into smaller niches than traditional broad mass media serves (everyone in Xtown is not the same, so it's evening paper must serve a low common denominator, for example).<BR/><BR/>Global Niche Mass Media offers a way media can get viable scale.(ie the community of Honda Fireblade owners is worth persuing globally, where it may not be in the UK alone).<BR/><BR/>New advertising and co-created product and service models will create value far greater than simple interruptive advertising ever did.<BR/> <BR/>I don't believe the new media will be of the mass broadcast style we are used to. Now have tools to deliver relevance where once quality seemed all important.<BR/>The result is one amateur video (the battle of kruger park) on youtube being viewed more than an entire BBC wildlife series. <BR/><BR/>Take news as a mass broadcast concept: A Last FM approach to news takes us to interesting places. Imagine a world without the 6pm and 10pm news?<BR/>I can.<BR/><BR/>Please continue the debate! Best dcDavid Cushmanhttps://www.blogger.com/profile/09626601471173841299noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-60310791533950964462007-10-09T18:42:00.000+01:002007-10-09T18:42:00.000+01:00in the marketplace of ideas, this reads a little b...in the marketplace of ideas, this reads a little bit like a wide-eyed guy with a can of special brew. It's a little difficult to find an opening to debate. I don't dispute that new services will move more to being collaborative endeavours, and that building a tool on the internet in isolation is even now a waste of time, but I don't agree mass media is either dead or will ever die. Mass media serves a powerful purpose and though it might not be everyone's taste, it will remain a lot of people's taste. People will still want to watch big movies, with big budgets. The long tail will not necessarily destroy the large head. They'll just even out a bit. Time and again we see a disproportionately high ratio of consumers to producers, and I think that will persist.Unknownhttps://www.blogger.com/profile/10585503921448941357noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-76545350943218643912007-09-13T08:27:00.000+01:002007-09-13T08:27:00.000+01:00Always a pleasure William.Always a pleasure William.David Cushmanhttps://www.blogger.com/profile/09626601471173841299noreply@blogger.comtag:blogger.com,1999:blog-7815640431651173676.post-7841609596089321492007-09-12T18:17:00.000+01:002007-09-12T18:17:00.000+01:00Thank you for the kind mention of MyNuMo.William V...Thank you for the kind mention of MyNuMo.<BR/><BR/>William Volk<BR/>CEO, MyNuModotcommiehttps://www.blogger.com/profile/01341160668830537331noreply@blogger.com