Geek speak still baffles... so what?

The BBC and others are reporting today (see feeds in left column of this blog) that only just over half of web users really understand what a blog is (though everyone seems to know the term).

They also say large numbers don't know that the official name for news feeds is RSS - or what it stands for.

But that's far from the most interesting thing about this story. Buried in the BBC one is:
"So while 40% of online Britons receive news feeds, 67% did not know that the official term for this service was Really Simple Syndication."

Hang on a mo'. That's 40% of online Britons receive news feeds. And there are still websites published by major media firms which don't offer them!

And if half of web users in the UK understand what a blog is, that suggests to me they know what can be done with them and aren't exactly a giant leap from starting their own.