Reuters opens agency in Second Life

I've got to say - I love this: Reuters open an agency in Second Life. as reported on the Beeb. How long before it goes that step further - and carries regular reports of virtual activities on real world networks? This is great marketing for Reuters (perhaps reaching a generation who would claim to be 'bored by' news). It should offer a great new way to validate your Second Life achievements, too. Who's next into Second Life then?