Some of you may recall this earlier post: YouTube and a whole new world of free classified ads.
I contacted Icapmedia (the small firm dabbling with video classified ads for dealers on youtube).
The chap behind it has just got back to me. He says: "It is a great tool to help promote the cars, allot of work but I post on google now more than youtube, one in the same now I guess."
He adds that the idea has proved successful - though hasn't revealed exactly what kind of response rate he gets.
"I've sold many cars this way, it gives an honest, un-adulterated,fresh approach"
I suspect the honest and unadulterated aspects are why it works so well in a social-networking environment like YouTube.
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