Tuesday, April 24, 2007

Walls come tumbling down... now Orange follows 3's lead

The end-of-fixed-price data internet challenge is right now - not in the future.
More evidence emerged yesterday, with news that Orange is offering its 17m UK customers fixed-price data. Looks like they are setting the bar at £8 a month - but also offering by the day etc (which I think, kind of misses the point, you want it anytime you want without any hurdles to leap through). More here.
So that's 3 now offering fixed rate data charges (£5 a month) to every one of its users and o2 is reported to be offering fixed rate at the point of churn (ie when a customer says - I'm out of here 02, then you get the offer). And then there's T-mobile plugging the hell out of Web and Walk.
This ain't a trickle - this is a deluge. Expect o2 to start their land-grab any second now...
See also: 3 Tears down more of the wall;
UK mobile internet sets new records
3 Accelerates mobile web in the UK

1 comment:

  1. It's definitely got to the stage where I'm researching a new phone and package.

    Although I've just had a reminder about new tech in a phone call from a friend. He's testing a new phone system which was so good I forced him to switch to a land line before I gave up totally...

    It'll be interesting to see whether the take up on fixed rate deals ends up in a Carphone Warehouse situation, with a huge influx of soon-to-be-disatisfied customers...

    ReplyDelete