Yahoo launches its mobile internet advertising model

Yahoo weighs in. More here
This is interesting, particulary given yahoo's relationships with operators (eg 3).
Makes it easy for the mobile internet publishers to get their content funded. And look what that (google adsense) did for the amount of content on the fixed line internet.
Sounds like a similar approach to that taken by Nokia with its AdService.
But the great thing is this is global and will work with any mobile internet device. It's offered across the world and to a range of publishers (there is a sub 1 million page impressions a month level to select).
Yahoo says: "The Yahoo! Mobile Ad network lets you leverage Yahoo!’s scale and expertise as a global media powerhouse. Joining the network gives you access to Yahoo!’s worldwide sales force and its relationships with top advertisers across 19 countries. In addition to these advertisers, Yahoo! welcomes those of all sizes who have relevant offers for the mobile audience – increasing further the relevancy and volume of ad inventory available to you."
And more are coming. I hear google's mobile adsense is in test mode.