Choose 'hard to do'

A lesson learned from recent networking:

Choose 'hard to do'. If you're brainstorming, the choice of what to follow up is often driven by the 'low-hanging fruit' philosophy.

The 'hard to do' rarely gets selected for follow up... in ordinary organisations.

Guess what? That's being repeated in most companies. The handful that understand 'hard to do' is where they should aim get calm blue seas to claim for their own.