Looks like a quarter of the Apple/AT&T cellmates have gone over the wall: Yep 27% (or 1 million) iPhones sold in the States have been unlocked, according to a BBC report.
Information wants to be free. So do consumers, it appears, in a networked world.
Looks set to cost Apple $500m in lost revenues by the end of the year (they get a share from all revenues derived through AT&T).
Wonder what the unlock rate is in the UK?
Leaves me a little baffled though. Presumably to acquire your iPhone you've had to sign up to some lengthy contract - which you are committed to continuing to pay whether you use it or not. And then you have to pay to use your iPhone with another operator.
What am I missing? Are 27% of people unlocking their iPhones just because they can?
Please, if anyone can clarify... you know the drill.
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
As I understand it - there are two stages to the purchase - firstly you purchase your iPhone - then you activate it.
ReplyDeleteOnly when you activate it do you get the AT&T subscription - so the big question at the moment is why are there so many purchases of iPhones reported and not so many activations reported by AT&T.
Does this make sense now?
ah I see. Yes very different model - and explains very well why so many are making the break - before they are committed to a contract! Thank you.
ReplyDelete