Thursday, April 17, 2008

Communities of purpose are the business units of the 21st century

Communities of purpose are the business units of the 21st century.

This notion, should you accept it, has profound and far-reaching implications not only the future of publishing but also for advertising, marketing, production and the very process of the creation of value.

It has implications too for how companies should organise to benefit from the new way value is created. Yes, it is disruptive, isn’t it?

This paper seeks to explain why these communities of purpose are of such value and why enabling their rapid, real-time evolution unlocks the key to value creation.

It will consider why this has the potential to be the greatest explosion in value ever created.

And it will propose solutions in which content, conversation and communities of purpose provide the cornerstones. With them I believe we can unlock value now and into the mid-to-long term.

It seeks to answer the question “How do we monetise hosting the conversation?”

Translation: How does media make money in the future?

You can read it in full or download and/or share it below. Hope you'll share your comments below.




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3 comments:

  1. Coalface5/12/2008 9:50 am

    Hi David,

    It took me a while to get around to reading this but I am glad I did. There is lots in this. The central premise I 100% agree with - and while I might quibble with one or two examples or comments - it is fascinating to consider the ways in which such communities of purpose may play out in future in different walks of life. From here - and in particular from "the end game" - it would be good to hear you go on toe consider the role of Open Id in helping such communities form.

    Scott

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  2. David Cushman5/12/2008 3:53 pm

    Hi Scott, I guess a truly open ID is critical. We need a world in which all of us can share all relevant (selected?) metadata with everyone else, in an instant. All forms of siloing slow this. If everyone is issued with an openID at birth... that might help. But seriously the more useful route might be to consider how the sets of data can be brought together without the necessity to reveal or rely on any formalise id info at all. Your id is your metadata... if that makes sense?

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  3. Anonymous11/27/2008 9:53 am

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    ReplyDelete