Who owns the experience?

What happens when you aren't in charge of the user experience?

What happens when the user is in charge of their own experience, to paraphrase Dave Weinberger's Everything is Miscellaneous.

What do you have then?

That question puts the challenge of disaggregation and user-centric re-aggregation in stark relief.

I think it helps us define three simple positions from which media can create value.

1. There is value in providing the item/service purchased as the result of the experience users (plural) create for themselves.

2. There is value in offering valuable discreet (selected and shared) elements of the experience.

3. There is value in drawing up the menu from which they select (iTunes, expedia etc).

Can anyone think of good examples of category 2 wealth creators?