What's next in media? The Dead Fish bounce...

Neil Perkin, who writes the very excellent Only Dead Fish and also does something at IPC, has been kind enough to credit this blog as one of the sources of inspiration for the presentation you can share below. Frankly to be placed alongside the likes of Seth Godin, Clay Shirky, Joseph Jaffe, Jeff Jarvis, Mark Earls, Don Tapscott et al is the highest flattery I can think of. Consider me duly flattered... and not a little humbled.
Neil says: "...the story here is broader than just media and a lot of what I talk about applies to marketing and advertising as well. Unsurprising I suppose. After all, advertising is but a form of content, no? I hope you enjoy it."
Absolutely Neil: Ad as content, content as ad. And where they converge, you get a service.
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