Customers as partners investing in production

Image via Flickr, Garageband logo, by beoes

Here's a really simple way of thinking about the value of involving your 'customers' as partners right from the off - in an Open Business relationship: The music you buy.

The music you choose indicates the music you would have created yourself if you had the skill/time/access.

It isn't the music you would have created for yourself. It is an approximation. Just as the products and services you buy aren't those you would have created for yourself. They are an approximation.

As a 'customer' to get closer to the product you would have created yourself requires you to invest some of your skill/time/input into the the process.

As an organisation your role is to create the platform to enable your customers to invest.

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• Ditch the customer if you want to transform business (fasterfuture.blogspot.com)
• GarageBand Part 1: Getting Started With Virtual Instruments (mac.appstorm.net)