Fabulous post by Joseph Jaffe about how brands should set up in SecondLife as a fast track to discovering how bad they are at relationships. Unmissable!
Resonance with Starting a Fire On the Village Green
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
Joseph is a great evangelist for social media but he has a fractured and simplistic view of marketing that lets him down. He fails to get to the essence of what's needed and reverts to the standard speech. A shame.
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