Another Google social fail?

Google +1 is being touted as the next big social thing.


Trouble is it seems to me it's going to be just another aggregator of mass - just as Twitter Trends.

I'm waiting for a response to the actual niche peer-to-peer group-forming needs of a network (of the kind that would be delivered by Trends among Friends)

I've yet to trial the product myself - and welcome corrections and comments from those who have - but unless it allows me to share relevant recommendations with relevant people I can't see how it's much different from digg (bar scale).

In short, I want to see what my peers +1, not everyone. And our poorly maintained Google profiles don't seem to me sufficiently rich to make that vital connection.

The focus on publishers may be the give away: less social, more mass for the broadcast internet.

Related articles

• Google Wants You to +1, But Why Would You? (readwriteweb.com)
• With +1, Google Search Goes Truly Social - As Do Google Ads (techcrunch.com)
• Google redesigns Google Profiles, getting ready for new social layer? (socialwayne.com)