Monday, May 31, 2010

Video: My presentation at Being Social 2010

The Death of Advertising- and what replaces it - in 7mins! Yep, it's me doing my bit at Mashup's BeingSocial - held in London on May 13, 2010.

davidcushman 2 from Simon Grice on Vimeo.


Here's the full deck of slides I was presenting to (somewhat edited for the timeframe allowed).

View the rest of the videos from the event here.

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2 comments:

  1. Gavin Heaton5/31/2010 2:52 pm

    I love the futility of an "arms race to create a better advert". I guess when you put it like that it is clear that we don't need to just do something better - but something useful or relevant ;)

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  2. Tim Aldiss5/31/2010 6:42 pm

    Well said David.

    It's the cost of the opportunity lost by not utilising what is now available that business is slowly waking up to.

    Hopefully more a mark of the time we're living through than a reluctance of business to adapt to the social web in general.

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