I've been thinking about some guiding principles to apply to working in the networked world.
Let me know if you think they are helpful?
• None of us is as clever as all of us
• Adaptation to an environment is always best achieved by those living in the environment
• That which we create, we embrace.(Alan Moore)
• Less messages; better products
• No broadcast - only relevance.
These guiding principles can be applied to any proposed course of action as a sense check - a measure we are doing things in the way of the networked world.
Eg None of us is as clever as all of us - leads us to actions which open processes to the crowd. There are always better ideas outside the org than in.
Adaptation... Is always best achieved by those living in the environment: leads us to engage with those niche communities for whom the outcomes matter most.
That which we create, we embrace - leads us to value the power of friend recommendation - delivered through creating WITH the right communities rather than delivering outcomes at them.
Less messages, better products: reminds us when engaging in social media, peer to peer messaging (recommendation) is a happy by product of community engagement in the co-creation of things they care about. Messages aren't for layering on. They are a consequence of action.
No broadcast - only relevance: Communication must always be on a human scale. Relevant, useful and welcomed. All the rest is spam.
- Posted using BlogPress from my iPhone so I may have to tidy it up later ;-)
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
David
ReplyDeleteThis is interesting. In my sphere we did a major overhaul of our sales messaging. We were feature focused, (you tend to do that when you have a unique product).
Audience didn't connect.
So we flipped it and decided that to buy you have to fully evaluate. To evaluate you have to want to listen. To want to listen you need to have a consciousness created. To create a consciousness you have to communicate on an equal level.
So. When you have a consciousness, how it could fit and work you then start to evaluate. Part of the evaluation process is to challenge, refine, solve etc. When you have evaluated you decide whether you want it or not.
Sometimes you can't solve. Not because the other person is dumb, more likely that the solution is not appropriate for them.
This technique removes a lot of resistance.
My point...it is only by two way engaging that we move forward.