Friday, August 31, 2007

Reed’s Law and how multiple identities make the long tail just that little bit longer…

Reed’s Law or Group Forming Network Theory as Dr David P Reed* originally and rather modestly called it, is the mathematical explanation for the power of the network.

As with all great ideas it’s breathtakingly simple, easy to understand and enormously enlightening.

This paper sets out to explain what Reed’s Law describes and includes more recent understandings of the collaborative power of networks which I hope helps make sense of and gives context to the exponential.

It also suggests that the multiple complex identities we are adopting in multiple communities are not necessarily a ‘Bad Thing’. My contention is that the different modes of thought these actively encourage are to be welcomed when viewed in the context of unleashing the power of self-forming collaborative communities of interest and purpose.

(If you'd like a full copy of this 11-page paper please click here to download) You don't need to register, it won't cost you a penny. But please do take the time to tell me what you think of it.

If you'd prefer a copy with all the commas in the right places (scribd seems to remove them all), email me and I'll send it as a word doc.

email david(dot)cushman(at)emap(dot)com with 'Reed's Law Paper' in the subject line.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?