Scott Karp at Publishing2.0 (see recommended blogs, left) has some interesting comments on Nielson's new engagement panel.
It finds that only a third of the 1000-strong membership can recall a TV advert they've seen - while 79% could recall the shows they'd seen.
Personally I guess that depends on the time frame. I can't remember ads I saw last night - that's because I didn't watch TV last night. I can recall the Cadbury's Smash commercials of the 70s. That's because I did watch TV then. An extreme example - but you get the point.
The issue reminds me of one of my favourite questions of the moment:
"Describe the last three TV commercials you saw".
Can you?
It's a simple illustration that the value of interruptive broadcast media models has collapsed.
No comments:
Post a Comment