The Revolution Will Not Be Automated

The revolution will not be automated.
It will not be delivered as a turn key solution or As A Service.
There will be no button to hit, switch to throw or command centre from which to run it.
The revolution will be hard, human, challenging, changing work.
Without the will to undergo cultural change all the tech will do is smear a little make up on the corpse of the past and prop it up in a chair. That won't fool anyone for long.
Treat me like a customer and I will buy your stuff. Treat me like a partner and I will help you make it.
Show me the console with a 'treat me like a partner', button.
Show me the console with 'understand behavioural change' on it.
Hell, show me the console with 'make better messages' on it - let alone 'make better products and services'.

There's a marvellous scene in Monty Python's Holy Grail in which Arthur's Knights arrive at a French castle and ask the guards if their master will join Arthur on his quest for the Holy Grail.
They say it's not very likely he'll bother since... "He already has one."

They were lieing too.

First OpenSocial, now Android - Bring Out Your Dead!

Worthy of note today (read the whole thing here):

"A broad alliance of leading technology and wireless companies today joined forces to announce the development of Android, the first truly open and comprehensive platform for mobile devices. Google Inc., T-Mobile, HTC, Qualcomm, Motorola and others have collaborated on the development of Android through the Open Handset Alliance, a multinational alliance of technology and mobile industry leaders.

"This alliance shares a common goal of fostering innovation on mobile devices and giving consumers a far better user experience than much of what is available on today's mobile platforms. By providing developers a new level of openness that enables them to work more collaboratively, Android will accelerate the pace at which new and compelling mobile services are made available to consumers."

When I think of those still insisting on locking down, closing out and burrowing into their silos, I can't help thinking of that scene from The Holy Grail: Bring out your dead!






BTW: For a reality check on whose open this is, read mobhappy.