Best Practice in Social Media? Best practice being human

The estimable Neil Perkin just tagged me as part of a 'Best Practice in Social Media' meme.
Trouble is Neil has said much of what I would have.

Actually, that's not a problem - it's a great thing that so many of us are converging around similar conclusions: Seth Godin, David Armano, Mark Earls, Jackie Danicki, Alan Moore, Euan Semple and seminally Doc Searls and the rest of the Cluetrain gang, to name but a few...

So yes I'll agree with Neil, once again, that human interactions are critical. (Image by dotbenjamin via flickr)

They are exemplified in notions such as P2PR, Lean-Too Marketing, The Intention Economy (which Doc was referring to more than two years ago, so I'm a late comer on that!) and summed up as best as I know how in this slidedeck:

Adapting Brands To The Networked World

View SlideShare presentation or Upload your own. (tags: internet network)

If you want a case study; try this. The slidedeck above also refers to some great examples of the use of social media.

Quick guide? Well I wrote this for 'how to blog'. Seems much of it is appropriate to all social media.


Time to tag: I nominate: Neville, Christopher, David, Mark and Jonathan
Dan was already tagged by Neil! This meme was started by Mitch.

Seth Godin joins the call for human interaction

Fantastic. Seth Godin says what David Armano, Mark Earls, Jackie Danicki and myself have been banging on about for not a little while.

(Seth Godin, the first law of mass media)

One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. The pronoun morphs from "you" to "me" to "us" to "the corporation" ...

The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions.

The irony, of course, is that an organization with guts can go in the opposite direction and win. Image by Steam Talks via flickr

It's that last line that should be getting your action hands twitching.

• Here's what you should do.
• Here's how you can think about it.