Crushed by scale

Photo by Mikito Tateisi on Unsplash

What if your process is simply scaling up doing the wrong thing?
What if your improved technology enables you to do that wrong thing even faster?

We often talk about the economies large organisations gain through scaling. But doing more of the wrong thing, that's the diseconomy of scale - and the crippling drag on the value of change.
So while we marvel at the new things, we must never be distracted from the need for new ways.


Digital Transformation is little more than a new thing to marvel at (an expensive tech upgrade) - unless it is accompanied by a shift to insight-led, value focused innovation as the organisation’s default way of working.
And while ideas are great, value is better. And continuous value creation is best.
To get to best requires tested frameworks, the right expertise, accelerators and approaches,. And they must be delivered in a repeatable, human-centred and transferable way.

And only once you are proving value... then you scale.