Ask yourself - who would want to target the South Asian Muslim community with the bullshit about pork and alcohol products in the vaccines? Who benefits from creating extra risk of Covid death in a community already over-represented in the list of victims?
Just as we all have a role to play in preventing the spread of the virus, so we all have a role to play in preventing the spread of fake news. So crank up your crap filters. Challenge with facts or just block and walk away (don't feed the troll...)
Through data validation and verification - and the application of AI and ML to unstructured data, we have made great leaps in personal identity. Customer Data Platforms enable clear sight of the individual - where-ever you tread digitally - whether that be web, mobile, voice and increasingly in the digitally augmented real world. It's why when (potentially) Alexa listens, Facebook targets you with an ad.
We call it the Single Customer View - aka the one version of the truth. Once established as a kernel it is built upon with each new data discovery - person A is - called X, lives at Y, eats at Z. These remain true until updated - always back to that single person A as the kernel.
Given the alarming and real challenge of Fake News, it's time the same tech guns were turned on fact, rapidly evaluating the source of the kernel of the fact, ranking it for quality and quantity of source to provide an early estimate of accuracy - and then built upon with a network of validation. Posts could be red / amber /green flagged in real time.




