Video: How Open Business is shaping the 21st Century Org

If you couldn't make it in person, and were tied up while it was broadcast, yesterday's panel 'Open Business - 21st Century Organisations' is now archived and ready to watch at your leisure.
I do a short intro and then fire the questions at a stellar line-up:

Mark Earls (Author of  Herd: How to Change Mass Behaviour by Harnessing Our True Nature, I'll Have What She's Having, and Welcome to the Creative Age – Bananas, Business and the Death of Marketing). Mark is also winner of an Emerald Insights Award and a significant contributor to the chapter on Purpose in The 10 Principles of Open Business,
Andrew Hill: Associate Editor and Management Editor of the Financial Times.
Dave Coplin (Author of business bestseller “Business Reimagined: Why work isn’t working and what you can do about it” also joins us. He is Chief Envisioning Officer at Microsoft & The Envisioners).
Chris Hirst, CEO of Grey (London) Since his appointment as CEO in Jan 2010 Grey London has been the fastest growing large agency in London driven through significant new business success, strong organic growth and acquisition. Grey (London)'s success is built on Open Culture.
Dorothy Mead (Commerce innovator. Head of Marketing at Blur Group)



I've also been urging people to take a look at the result of latest research commissioned by The Social Partners (where I work). The video below has founder Ivan Palmer taking us through them.
Highly recommended particularly if you're ready to start making your social marketing something ROI can really be comfortable with.

If you can't be at our Open Business panel - watch here live

I'm hoping I will see many of the regular readers of this blog at one or more of the events I'm involved with for Social Media Week London - kicking off on Monday (September 23).
For details of all The Social Partners events (all at The Johnson Building, 77 Hatton Garden, London) follow this link
On it you'll find descriptions of each of our events along with availability. And if you find a sell-out (and there aren't many seats left for any of the events now) you'll note a little video camera icon against the events on Monday. That's because they will all be live-streamed.
These include my panel on Open Business with its all-star line-up (I'm not kidding, go take a look) and the premier of the results of in-depth research on the impact of social and digital on WOM and emerging behaviours,'Big Conversationalists'.
So if you can't be there in person, join us by the flickering light of your PC.

You can watch the Open Business Panel right here:

SMW London: Open Business and the Future of Community

Fire up your diaries - Social Media Week London looms and with it three events I'm taking part in - and more that I'd like to recommend.

First, I'm chairing a panel on Open Business (which given the forthcoming book makes a lot of sense).

On the panel (which starts at 1pm on Monday, September 23 at The Johnson Building, Hatton Garden, London) are:
Mark Earls (Author of  Herd: How to Change Mass Behaviour by Harnessing Our True Nature, I'll Have What She's Having, and Welcome to the Creative Age – Bananas, Business and the Death of Marketing). Mark is also winner of an Emerald Insights Award and a significant contributor to the chapter on Purpose in The 10 Principles of Open Business,.
Dave Coplin (Author of business bestseller “Business Reimagined: Why work isn’t working and what you can do about it” also joins us. He is Chief Envisioning Officer at Microsoft & The Envisioners).
Grey (London) CEO Chris Hirst will be there, too (Since his appointment as CEO in Jan 2010 Grey London has been the fastest large agency in London driven through significant new business success, strong organic growth and acquisition. In addition to the core business, comprises four business units: GreyPossible, The Social Partners, Dialogue and GreyWorks. Grey (London) is built on Open Culture.
The line-up is completed by Dorothy Mead (Commerce innovator. Head of Marketing at Blur Group) and Stuart Harrison (The Open Data Institute). Grey (London), Blur Group and The Open Data Institute all feature in the book, I'm pleased to say.

UPDATE delighted to say Andrew Hill, Management and Associate Editor at the FT will also be joining this panel.


If you'd like to join us, follow this link. Entry is free.

I'm also joining two panels on The Future of Community which are on at 3.30pm on Tuesday September 24 and 1pm on the 25th. Both are at The Johnson Building on Hatten Garden.

To find out more about them and other events organised by The Social Partners for Social Media Week London, click here.

Panel reports from Social Media Week London

Thanks to everyone who attended, tweeted, retweeted, blogged, liveblogged and storified the two panels I sat on in Social Media Week London for LikeMinds last week.

I opened up introducing the Truth & Trust event on Monday morning and closed by joining the Future of Being Social.

Both were very well attended and shared beyond the room.

The Live Blogs are as follows:

• Truth and Trust and Why What You Do Matters in Social Media
• The Future of Being Social.

...and there is a Storify here: http://storify.com/gabriellenyc/truth-and-trust-likeminds-smwldn from the Truth and Trust event.

I'm indebted to Andrew Gerrard of Like Minds for pointing all this out to me.

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• Truth and Trust in Social Media - report from the SMWLDN panel
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• Social Media Week London #SMWLdn
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Truth and Trust in Social Media - report from the SMWLDN panel

Social Media Week London kicked off (for me at least) at 8:30am on Monday morning. That's when I joined with fellow panelists Jenny Afia – Schillings, Guy Stephens – CapGemini, Euan Semple  and Benjamin Ellis - Redcatco / Socialoptics at Like Minds opening event.
The topic at hand (to which I was afforded the luxury of providing the introductory scene and context setter) was Truth and Trust and why what you do matters in social media.
Thanks to all those who joined in from outside the room via the #smwldn or #likeminds hashtags on twitter.
I'm back at the same venue (Adam Street Club - just off the Strand in London) on Friday at 4pm for the final Like Minds event of the week on the future of being social.
In the meantime it's good to see Monday's early morning session was covered by way of a live blog - so if you missed it you can catch the summary here.

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Honing the past versus building the future

Image via http://www.oldukphotos.com: Kingsway 1920

This decade looks increasingly as if it will be defined by the clash between those seeking to make the old world more efficient and those aiming to build a new one.

By which I mean as we hurtle towards the flowering of the full impact of digitally-driven faster, easier, cheaper, group-forming abilities, the defenders of the old will seek to use the technologies simply to lower the cost of doing the things they've always done.

This can loosely by characterised as channel management. Business as usual with a veneer of 'social' technologies at best. This is the world of the turn key solution.The rest of us, those building the new, must find ways to bring them with us.

The urgency becomes greater by the day. There is an oft-quoted peculiarity about the impact of new technologies on society: a consistent 20 year cycle between innovation and its widespread adoption - together with the impact wrought.

I spoke about this in New York in 2008 when I suggested the key technology in our case is user-friendly social networks - as these delivered simple and cheap group-forming into the hands of the mainstream.

I benchmark the beginning of this process as 2003 - the year MySpace launched.

Which means next year will see us half way through the 20-year cycle of disruption. My favourite example of this (via Vin Crosbie) is the impact of the car. In 1900 the streets of London were full of horses. 20 Years later? Full of cars, trucks and buses - and garages, and petrol stations, and new roads, and people and products travelling further, more regularly, more quickly.

In 1910 if you were a horse cart manufacturer you were likely feeling the pinch. But you still had a choice.
You could have chosen to stick to business as usual and used the new tech to make your business more efficient. You could have bought in cheaper supplies, wood, nuts, bolts, studs, leather. Delivery trucks could get you them cheaper and faster. You could deliver your carriages to customers farther afield - on the back of trucks.

You could make your old world more efficient with the tech of the new.

Or you could have joined in making the new world - turning your skills and resources to truck and car making. (If you want a starker example still - consider the cavalry charges and the emergence of the tank in World War I).

One scenario gave you a fighting chance of still being a business in 1920. And if you still want to be in business in 2023 you know the choice to make.

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Two new jobs at 90:10 Group

London-based social business consultancy 90:10 Group (UK) is seeking to recruit both an Executive and an Associate to help us change the world - niche by niche. Both roles are based in London, UK.

EXECUTIVE
The Executive role is a first step on an exciting career path for someone with a passion for the tools and techniques of social media and the desire and ambition to join a vibrant, fast-growing organisation in a sector bursting with innovation and opportunity.
During your first year you'll receive exceptional training and guidance, preparing you for promotion within 12 short months. We recruit into this role with your long term development very much front of mind.
We expect the successful applicant to be capable of becoming a share-holding partner within three short years and a director of their own arm of the business within 5-6. On joining you will have a clear career development path mapped out with rewards and incentives marking the way.
Our career structure is designed to recognise and reward the work and experience our employees gain at 90:10 and give each member of the team more to inspire and aspire to.


The role:
The Executive role functions as the one-year entry point into the 90:10 Group business.
The Location:
Our London office at 88 Kingsway, Holborn.
Function: You will provide vital day-to-day support to the London office and its team while gaining an understanding of how the office / business operates. You will gain hands-on experience in community culture - the 90:10 platform approach to delivering business efficiencies through social technologies and techniques of co-creation.
You will be trained in the best online community auditing/monitoring and data processing tools and techniques with expert leadership. You will also be supported in responding to day-to-day client management issues.
You will be required from time to time (with any necessary training) to update our own web resources, take notes in meetings and support the senior team in a variety of administrative roles.


Essential: Excellent written and communication skills in English. Computer and web literacy. Business and client focus. Excellent eye for detail and accuracy. Must have the right to work in the UK (you will be based at our office in Holborn, London, right next to the tube).
Advantageous: Knowledge of/experience in social media monitoring technologies. As a multinational, multilingual business, additional languages are also clear advantage as is evidence of effective personal participation in social media. A qualification in Research or Communications OR equivalent working experience will make you stand out, too.

ASSOCIATE 
THE ROLE:
The role of associate is a client-facing role which requires a year’s experience within 90:10 Group or equivalent skill sets. We expect the successful applicant to be capable of becoming a share-holding partner within two short years and a director of their own arm of the business within 4-5. On joining you will have a clear career development path mapped out with rewards and incentives marking the way.
It is a continuing development role in which you will perform the following functions and develop the following skills: 
Functions: Support the Group and the London office in the following ways:

• Create report documents, coordinate meetings and provide clients day-to-day service. 
• Manage the delivery of social media monitoring reports, audits and local accounts.
• Attend presentations to clients
• Interpret industry news for your local office.
• Develop hands on experience in community engagement (outreach etc)
• Perform Data processing/Social media monitoring
• Support executives in their training in data processing/social media monitoring
• Identify and share best practice both in London and throughout the group.
• Monitor development of social media activity in relevant markets 
• Monitor developments in the brands and orgs we work for with specific focus on accounts you are responsible for.
• Identify and share, and where directed, pursue new business opportunities

Demonstrate and develop an interest in and understanding of :

• Managing large local and / or multi-regional accounts.
• Leading all listening and audit presentations to clients and their agencies
• Using audit and listening outcomes in marcomms planning processes, idea creation and strategic support.
• Co-creation initiatives and workshops through all their phases.
• Creating and sharing slide-decks and demonstrating strategic capability.
• Costing of projects and invoicing of clients.

Further your interest in and understanding of :

• Ninety10's approach, products and services
• The businesses, brands and organisations we work with
• Your blogging and other areas of expertise to demonstrate thought leadership in social media.
• All aspects of our social media monitoring processes - from commissioning to delivery - including technical and client-relationship aspects.
• Business transformation through social technologies

Essential: Experience in and off social media monitoring and reporting is essential for this particular Associate role. Must have the right to work in the UK (you will be based at our office in Holborn, London, right next to the tube) and have excellent communication skills in English.


Advantageous: As a multinational, multilingual business, additional languages are a clear advantage as is evidence of effective personal participation in social media. A qualification in Research or Communications OR equivalent working experience will make you stand out, too.
 
We intend to appoint to these roles immediately - there is work waiting to be done! If you or anyone you know would like to discuss these rare opportunities please email me david@ninety10group.com with your CV, current salary details and availability today.





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Related articles

• Head of Research at 90:10 Group (fasterfuture.blogspot.com)
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• The social media skills and credentials (successnetwork.wordpress.com)

Join the team at 90:10

London-based social business consultancy 90:10 Group (UK) is seeking to recruit a new Executive to help us change the world - niche by niche.

The role is a first step on an exciting career path for someone with a passion for the tools and techniques of social media and the desire and ambition to join a vibrant, fast-growing organisation in a sector bursting with innovation and opportunity.

During your first year you'll receive exceptional training and guidance, preparing you for promotion within 12 short months. We recruit into this role with your long term development very much front of mind.

We expect the successful applicant to be capable of becoming a share-holding partner within three short years and a director of their own arm of the business within 5-6. On joining you will have a clear career development path mapped out with rewards and incentives marking the way.

Our career structure is designed to recognise and reward the work and experience our employees gain at 90:10 and give each member of the team more to inspire and aspire to.

The role:
The Executive role functions as the one-year entry point into the 90:10 Group business.

The Location:
Our London office at 88 Kingsway, Holborn.

Function: You will provide vital day-to-day support to the London office and its team while gaining an understanding of how the office / business operates. You will gain hands-on experience in community culture - the 90:10 platform approach to delivering business efficiencies through social technologies and techniques of co-creation.
You will be trained in the best online community auditing/monitoring and data processing tools and techniques with expert leadership. You will also be supported in responding to day-to-day client management issues.
You will be required from time to time (with any necessary training) to update our own web resources, take notes in meetings and support the senior team in a variety of administrative roles.


Essential: Excellent written and communication skills in English. Computer and web literacy. Business and client focus. Excellent eye for detail and accuracy. Must have the right to work in the UK (you will be based at our office in Holborn, London, right next to the tube).


Advantageous: As a multinational, multilingual business, additional languages are a clear advantage as is evidence of effective personal participation in social media. An MBA in Business, BA in Research or Communications OR equivalent working experience will make you stand out, too.

We intend to appoint to this role rapidly - there is work waiting to be done! If you or anyone you know would like to discuss this rare opportunity please email me david@ninety10group.com with your CV, current salary details and availability as soon as you are able.




View Larger Map

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Video: Clay Shirky at the LSE Part 1

I was lucky enough to interview Clay Shirky a couple of years back - when his first book Here Comes Everybody was hitting the shelves and causing a stir.
Now the New York professor is back with Cognitive Surplus - creativity and generosity in a connected age.
I was lucky enough to blag a press pass to his presentation at the LSE on June 28, 2010 and the video, below, is part of the result.
Over the next few days I'll be posting parts II and III - which includes an excellent Q&A section.
Clay's theme that we have in abundance the desire to connect and live out the reality of our social selves will not be unfamiliar to readers of this blog.
In this first part he discusses, with references to case studies, how the social tools of the internet enable and support the social reality of being human - and how the generosity this reveals has far-reaching cultural consequences for any and all institutions.

Video: My presentation at Being Social 2010

The Death of Advertising- and what replaces it - in 7mins! Yep, it's me doing my bit at Mashup's BeingSocial - held in London on May 13, 2010.

davidcushman 2 from Simon Grice on Vimeo.

Here's the full deck of slides I was presenting to (somewhat edited for the timeframe allowed).

View the rest of the videos from the event here.

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Discounts on Social Media In Business and Being Social

I'm speaking at a couple of London events in May. And, as is traditional, there are some discounts available for those of you who'd like to come along beyond the usual book-early stuff.

Social Media in Business - educating businesses in using social media - is on at Paypal's HQ in Richmond, London on May 21, 2010.

I'll be talking about the whole Using + Social Media = Fail thang.

Anyway. Loads of good people are lined up for it, check the agenda etc out here. Follow that link and you can also land a 15% discount if you use the code: SMIBUBNK

And then there's Being Social on May 13. Another great line up of folk - many of whom I appear to know... I'm speaking on... well that's still TBA - but favourite at the moment is What Replaces The Failed Experiment of Advertising (on a similar theme to that which we presented in Madrid).

The Death Of Advertising: Omexpo Madrid 2010

View more presentations from david cushman.

I've got 10 25% discounts (on top of the earlybird discount) to give away. Once they've gone, they're gone. Use this link and use this code: SPEAKERS_BS10

Hope to see you at one or both.

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M-Football: Your team as social object

Image via Wikipedia

I'm running a roundtable at James Cameron's M-Football event on Jan 21.

A group of us will discuss the social side of the mobile tech in a footy context.

If there's anything that qualifies as a Social Object it's a footy team. Yet I'm struggling to find good apps or tools which do more than broadcast information at silo'd individuals. Big opportunity there and one I'm keen to explore in my session.

Appropriately, the event is at Arsenal FC's Emirates Stadium in London. Among the keynote speakers are two very good buddies of mine; Tomi Ahonen and Jonathan Macdonald.

Both are brilliant and disruptive mobile minds and this represents a rare opportunity for all three of us to be in the same place at the same time. Bit like planets aligning - or buses arriving, depending on your perspective :-)

For my small contribution I get to share a 40% discount code: It is
'speaker-HJRQTSEC' making the ticket cost £180+VAT. To access it go here.

The event starts at 08.30 and the final agenda can be viewed here

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Measuring the real time web

Luke's Monitoring Social Media 09 event in London on Tuesday was an absolute triumph.
The venue was packed (literally standing room only) the speakers excellent and the vibe businesslike rather than echo-chamberesque.

Luke (one of our collaborators at 90:10, by way of disclosure) asked me to chair a panel on the ROI of social media monitoring, on which I was ably assisted by Chris Quigley (co-founder Rubber Republic), Matt Atkinson, CEO EHS Brann, Tomi Leitonen, CEO Whitevector and Jon Moody, Market Engineer (nice title Jon) at ASOMO.

I threw in a thought, without much consideration for how it could be answered. It is this; that social media monitoring is, in its current incarnation, somewhat behind the curve of the real-time web.

I think of it like this: we are becoming increasingly good at taking photographs of the web, but can't workout how to view its streaming video.

Perhaps it is that we are only able to make sense of it as still photographs - snapshots which we can pour over with a magnifying glass and make pronouncements upon?

Most of those of us who go in for this kind of monitoring and measurement have long understood that one set of tools is far from enough. We adapt and compile, create our best set of tools to give us the deepest and broadest understanding of the landscape. But it is for the most part a landscape in which nothing is moving.

It is helpful for broad strategy, to identify where the conversations are happening and whom they involve.

But how much more valuable could the right-now monitoring of live interaction be.

For example, it is useful to know where the conversation has happened, but it is much more useful to know where the conversation is happening right now, how it is moving, at what speed and in what direction.

It's becoming increasingly important as we understand the value of the connections over the node, of interaction, of the things people do with each other together (network), compared to the things we would have them do at our bidding (broadcast).

In other words, wouldn't it be wonderful to monitor and understand the flow of the flock.



Of course wonderful is one thing, useful another.

Not only do we need a new set of tools to understand, to even see the flow, we need a new set of tactical responses and processes to give that knowledge value.

Like I say, lots of questions. Not so many answers.

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The impact and the etiquette of social media

Here's the slides I presented to the 157Group last week.
The 157Group are the marcomms pros from the UK's leading colleges (judged by size and quality).
I'm hoping I was able to help.

The impact and etiquette of social media

View more presentations from david cushman.

By the way, I'll be at the #140Conf at the O2 in London tomorrow mostly to see Stephen Fry, Andrew Keen and JP Rangaswami speak. Wanted to say a big thank you to organiser Jeff Pulver for my ticket.

Can't be there all day, I'm chairing a panel at Monitoring Social Media in central London at 12:30pm.

See you at either - or both!

Mobile: My Remote Control for Life

Need a lesson in mobile marketing and communications? I can't think of a better place to start than this training day run by people I know, admire and respect; Alan Moore, Jonathan Macdonald and Alex Meisl.
It's on October 28 at London's Hospital club. More about why you should take my word for it, here.

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Monitoring Social Media 09 and Everything Faster updates

Pleased to say Luke has now fixed (a very nice) venue for Monitoring Social Media and released earlybird tickets (£100 off) which will be available during September. The event is on November 17 at Lewis Media Centre, Millbank, London.

And in other speaky bits news, my own seminar (Everything You Ever Wanted To Know About Social Media But Were Afraid To Ask...), on the morning of October 2 in Huntingdon, Cambs, has just five earlybird tickets left. Which I'm personally blown away about - so thanks very much to everyone who has helped to spread the word on that (please don't stop now!).

Here's the official blurb on Luke's Monitoring Social Media 09:

With the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, track trends, engage with consumers and monitor the effects of their interventions is a highly competitive and fast-moving industry.

MSM 09 will bring together global Social Media Monitoring experts, suppliers, PR & marketing professionals for a one-day conference in London on 17th November 2009.The first event of its kind in Europe, MSM 09 offers attendees a series of high-value talks, panel sessions and demo’s, featuring some of the worlds leading social media monitoring companies.

 Speakers so far include:

• Marshall Madson - Director for Digital Strategy, Edelman UK
  
• Neville Hobson - blogger and podcaster, The Hobson & Holtz Report
• Alan Moore - Author, Communities Dominate Brands, Social Media Marketing
  
• Giles Palmer - CEO, BrandWatch
• Paul Alexander - CEO, Beyond Analysis
  
• David Cushman, Director of Social Media, Brando Social  

 Nice to be sharing a stage with Alan again - and for the first time with Neville (who I know from Tuttle etc). 

• The rest of my speaky bits in the next few months.

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Speaking and meeting you?

So here comes the Autumn - and with it a flurry of events and things I'll be speaking at - where I'd be very happy if you came along to say hi.

The first is my home-town event - a seminar run by me and optimistically titled: Everything You Ever Wanted To Know About Social Media But Were Afraid To Ask. It's on the morning of October 2 in Huntingdon, Cambridgeshire. Details 10 earlybird tickets left last time I looked :-)

On October 8 I'll be interviewed on BlogTalk Radio's PI Window On Business by Jon Hansen. That's set for 5:30pm UK time.

I'll be doing a session at Monitoring Social Media 09 in London on November 17. Venue is still TBC - keep an eye on Luke's blog for more.

And on December 1 I've been asked to do the keynote in the social media seminar theatre at Online Information 09. I believe for most people entry is free. Check the site for details

• October 2: Everything you ever wanted to know about social media, Huntingdon, Cambs
• October 8: BlogTalk Radio Interview
• November 17: Presenting at Monitoring Social Media 09
• December 1: Keynote at Online Information 09.

Hope I'll see you at one of them.

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Who needs a fourth plinth when we have the internet?

The fourth plinth project on London's Trafalgar Square offers everyone (well, one an hour for 100 days) the chance to occupy the empty plinth and express themselves to the world.

You have to wonder where those who came up with the idea have been these last 20 years.

The Internet is the fourth plinth. The place where anyone (with none of the physical one-at-time restrictions of the plinth) can express as much of their meta data as they wish for as long as they wish.

And they can connect with other people - not just broadcast at them.

The 4th plinth seems little more than the X Factor outdoors.

If they must have a statue, make it of Sir Tim Berners-Lee. But better still, just make it a free Internet connection available 24/7.

Hat-tip to Ivan Pope.

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