Monday, February 22, 2010

If advertising didn't exist would you feel the need to invent it?

I'll be in Madrid for the OMEXPO on Feb 24-25. I'll be presenting alongside Jamie Burke (CEO at 90:10) on the, obviously, non-controversial subject of: The Death of Advertising.

This is how our 45 minutes is being sold:

90:10's Jamie Burke and David Cushman confront you with the end of business as usual.

They'll examine how everything you thought you knew about traditional advertising will fail you in the rapidly emerging and increasingly dominant networked world.

They'll explain how the shift from a broadcast world to a network of peers disrupts content creation, distribution and user experience.

And they'll ask what lessons Spain's advertising industry can learn from the peer-powered disruption tearing the UK's media landscape apart.

If you landed in a world without advertising today, would you reinvent it?

And, of course, I'll be making the slides available via slideshare shortly after. Expect some conclusions involving platforms, naturally.

Jamie and I arrive around 1pm on the 24th and leave on the evening of the 25th. If you'd like to meet with us while we're there, please drop either of us a line: david AT ninety10group DOT com or Jamie AT ninety10group DOT com.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?