The nature of today's global supply webs and our distributed ways of working mean many, if not all of us have colleagues in the midst of crisis in India right now.
Yes, we have all had our burdens from Covid-19. But I fear India's is way deeper than most - and provides a warning of what still may come to others if we do not come together to vaccinate the globe.
India has been setting record, after unenviable record, for the highest number of cases. The Indian health ministry reported almost 353,000 new cases and 2,812 deaths on Monday (April 26).
For comparison the UK peaked at around 60,000 new cases a day - with around 1800 lives lost per day.
Yes, India is a 'younger' country - and this may account for a substantial reduction in the per capita total deaths. But the UK health service - though stretched to its absolute limits - did cope. There was no shortage of ventilators, beds, treatment or oxygen as we are witnessing in India.
IF, India's deaths per capita is broadly the same as the UK experience, I fear deaths due to Covid may realistically be peaking at in the order 10-11,000 per day.
We can but hope that the authorities get to grips with the actual numbers, get serious about lockdowns and go military scale on vaccine roll-out, or things will only get worse.
in the meantime, all of us with colleagues, friends or family in India need to care for each other, accept delays and late deliverables with good grace, and understand the anxiety and grief of others.
It's harder to be kind than it is to be clever (as Jeff Bezos is quoted as saying... I'll be kind and let him have that (but you may also want to reference some Buddhist texts).