Here's a summary piece on the UK Fashion landscape which you're welcome to download and or share.
Fashion UK Social Media Landscape Audit 9010 Group
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Oh, but what of economies of scale? That's the howl heard railing against anyone touting the accurate serving of microniches (in which users get to shape products to their actual specific fitness landscape, compared against the potentially wasteful ill-fit of the lowest-common-denominators of mass production)."All this may be heading towards a world in which people do not buy consumer goods any more but instead download them from the web and print them themselves. They will be able to customise them at will and may avoid some of the environmental and monetary cost currently entrained by the (often global) physical transport of manufactured goods; indeed, work is in train to make RepRap [a community-owned and very low cost 3D printer] run on home-recycled plastic which would further reduce such costs. In particular, the ability of a 3D printer to, in principle, print a copy of itself, and for both machines to print further copies and so on, suggests that the cost of 3D printing may rapidly fall to the point where it becomes a widely-available technology.
My caveat is this: our preference, as very social beings, is to always work with others. We are not silos and we will not produce, customise or replicate in silos. The web is not primarily for taking from (ie searching for a product to download and print out). It is for connecting us."...having many people making few items in the home, instead of few people making many items in factories, is against the idea of economies of scale. But economies of scale are not universal: in the past people took clothes to central laundries to have them washed; now people use their own washing machines. Today electricity is generated in 2 GW power stations tomorrow it may be generated by individual photovoltaics on everyone’s roofs. And industrial printing presses offer far greater economies of scale than the home inkjet printers mentioned in the first paragraph that are – for many types of printing – replacing them."
"Am I missing something? The headlines (Consumers Prefer GPS over Mobile Internet/GPS edges out internet as desired mobile feature - study) tell us US mobile phone users would rather have a GPS-enabled phone than a mobile-internet enabled one.But people are exceptionally good at shaping a concept to fit their fitness landscape. In fact, they always place a higher value on something they have had input in creating (which brings oodles of peer-to-peer marketing value).
Translation: I'd rather have a sat-nav than be a live, real-time connected node on the network.
What kind of questions resulted in that?
Q"Would you like to know where you are? Or would you like to know any and everything?"
A"Oh, I'll take where I am thanks."
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