Doc Searls gives us another example of the Because Effect:
"I make zero money with blogging. (No advertising. Love that.) But I make more than zero because of blogging. Not enough to make me rich, but enough to make me valuable. And far more than I would make with advertising alone.
"And the value I create isn’t just for me. I see what I do here as a positive contribution to the world: open prose that’s like open code: simply useful. Or, in other terms, NEA: something Nobody owns, Everybody can use and Anybody can improve.
"At its best, anyway. Some of what I write, I’m sure, is useless. But most of the time I’m at least trying to do something helpful. I think all the best bloggers, like the best programmers, the best builders, the best Wikipedia contributors, all try to do that. Whether they sell it or not."
Absolutely. And it's how all value will be created before too long.