Should a qualification in social media have more on-the-job focus?

Over at BrandoSocial.com (where I work) we're reaching out to find social media practioners to join in defining the tasks the holder of an MA in Social Media should be able to perform.

We're taking a vocational approach because we believe there are going to be more and more jobs in social media (we've got three up for grabs right now!) for the on-the-job elements of a vocational qualification to take place in.

So, please join in to help create a standard we can all find useful?

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