Mobile Advertising: Serving people not targets?

What's going on with mobile advertising? A couple of people I thoroughly recommend have come together to try to answer that question with an event in London on June 15 - James Cameron and Jonathan Macdonald.

Mobile Advertising UK is backed by the Mobile Marketing Association (MMA), Interactive Advertising Bureau (IAB) Europe and the Internet Advertising Bureau (IAB) UK.

Ogilvy, Mediacom, Mindshare, Alcatel-Lucent, Sponge, Mediaedge:cia, Inside Mobile, Unanimis, ringring media, AKQA Mobile, Vodafone, Telefonica O2, Orange and 3 will all take part.

And I'd have been there joining a panel if it wasn't for the demands of a family holiday.

On top of the conference, the event will host the inaugural EverySingleOneOfUs Mobile Campaign of the Year Awards, designed to recognise the past year's most engaging, creative and effective mobile advertising campaigns (download the entry form here). Image courtesy theworldscreams

Jonathan (who founded EverySingleOneOfUs, and was among the launch team at revolutionary mobile operator Blyk) has come up with a neat twist on the awards theme. It'll be judged on how useful it's been for the people it was intended for - us lot.

"The EverySingleOneOfUs Mobile Campaign of the Year award is the first award in new media to be judged for the benefit the campaign has to the public."

It will be judged for value, relevance, ease of interaction and transparency of offering.

Who dares enter?

Contact James for delegate passes, awards entries and the conference programme.