Tuesday, January 29, 2008

iPhones: The Great Escape

Looks like a quarter of the Apple/AT&T cellmates have gone over the wall: Yep 27% (or 1 million) iPhones sold in the States have been unlocked, according to a BBC report.
Information wants to be free. So do consumers, it appears, in a networked world.
Looks set to cost Apple $500m in lost revenues by the end of the year (they get a share from all revenues derived through AT&T).
Wonder what the unlock rate is in the UK?
Leaves me a little baffled though. Presumably to acquire your iPhone you've had to sign up to some lengthy contract - which you are committed to continuing to pay whether you use it or not. And then you have to pay to use your iPhone with another operator.
What am I missing? Are 27% of people unlocking their iPhones just because they can?
Please, if anyone can clarify... you know the drill.


The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?