Twitter is a goldmine sometimes. Luke Razzell of Blogfriends twittered 'Ready, fire, steer' as a strategic metaphor, not 'ready, aim, fire'.
I didn't need the context. It's a model for how non-linear, evolutionary business models have to function - that is - the ones that are the best fit for those two key complex adaptive systems - the web and the economy. Neat metaphor. Thanks Luke.