Fashion UK Social Media Landscape Audit
As I'm sure many of those who participate in this blog will be aware, I'm MD at 90:10 UK. Part of what we do is auditing of community landscapes.
Here's a summary piece on the UK Fashion landscape which you're welcome to download and or share.
Fashion UK Social Media Landscape Audit 9010 Group
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Really interesting presentation with some solid analytics. Tellingly despite Burberry embracing social media with the volume of content far exceeding others in the luxury bracket, it's effectiveness was compromised by a perceived lack of engagement.
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