The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
Thursday, September 30, 2010
Fashion UK Social Media Landscape Audit
As I'm sure many of those who participate in this blog will be aware, I'm MD at 90:10 UK. Part of what we do is auditing of community landscapes. Here's a summary piece on the UK Fashion landscape which you're welcome to download and or share.
Really interesting presentation with some solid analytics. Tellingly despite Burberry embracing social media with the volume of content far exceeding others in the luxury bracket, it's effectiveness was compromised by a perceived lack of engagement.
The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
Really interesting presentation with some solid analytics. Tellingly despite Burberry embracing social media with the volume of content far exceeding others in the luxury bracket, it's effectiveness was compromised by a perceived lack of engagement.
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