Tuesday, June 28, 2011

What is happening to my internet?

Image representing Mark Zuckerberg as depicted...We can Haz your Internets?So while Facebook busies itself remaking the internet in the way Governments would have liked it, Google (in Google+ ) comes up with a social answer of the kind McKinsey would have arrived at had it done the math (Nova Spivak said that first, not me - so good I had to repeat it).

To be fair, Google hasn't graced me with an invite to trial Google + yet (update: theyvdid about an hour after I published this). I do worry though about all the 'friend-management' that is being referenced in news reports about it.(I'll feed back in due course).

Which makes me ask: What is happening to my internet? To your internet? To the wonderful adhoc, fuzzy-edged, self forming internet?

Why do folk keep trying to put it in a box and make it behave like it were part of the old broadcast world, of mass, of control and ownership at the centre, of take not give.

I was only half joking when I tweeted (when stories about Facebook's IPO) broke that we should all leave for a bit of a laugh - and then see how much it got valued at.

Control and ownership from the centre.

The internet The Government would have given us had we asked.

But we didn't ask did we? We just did. One task at a time. Flocking. Failing, Flailing.

Don't tell me it's time the internet grew up. It's time we removed the silos and gave it back the freedom from which it flourished.

Social networks of the Facebook kind have delivered a wonderful thing - they gave everyone and their mother access to the group-forming value of the web. Once learned though, do we still need the stabilisers on?

Don't forget folks, blogs remain the single least silo'd bit of easy-user tech available to most of us through which to self form groups.

Maybe it's time to give yourself back the freedom to self-form beyond the safety zone set and owned by Zuckerberg and co? Mark, your work here is done - the kids have grown up. Let them go.

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?