Thursday, August 01, 2013

It is done! My book is complete - and here's 20 per cent off

Last night, just before midnight, I hit a major milestone. I sent the manuscript for The 10 Principles of Open Business to the publishers.

We're still finalising the cover - though there is a draft in circulation. When I get an update I'll share it here to get your views. The preface is still to be done - but we've set a word count. Matt Atkinson, the CMO at Tesco PLC is planning to oblige. But that's pretty much all that's left.

I completed the last part of the last chapter late last night - after finally bagging an interview with Alan Rusbridger, the editor in chief at The Guardian, on the theme of open data and open journalism.

So, like all deadlines (mine was to deliver 60,000 words by July 31) there was a rush to the end. But the job got done.

Working on that chapter last night - which encompasses Open Data (with an interview with the CEO of Sir Tim Berners-Lee's Open Data Institute, Open Government (with an interview with Tom Watson MP) and Open Journalism (with Alan) allowed me to finish on a real high.

I'm really happy with the result.

It's been a long journey - not least the journey to formulating and formalising the 10 Principles in the first place - but also the actual process of writing the book.

Writing a compelling synopsis won us three keen potential publishers in the summer of 2012. At the time Jamie Burke (with whom I founded 90:10 Group where the principles were forged in the white heat of direct experience) and I were to be co-authors. Thanks to their enthusiasm and very complete international marketing plan for the book, we went with Palgrave Macmillan.

Our paths have taken us in different directions since. Jamie has founded a new business based on the principles and that left him with pretty much zero spare time.

I have stayed in consultancy - with The Social Partners - and have had to use pretty much every day off, weekend, evening, train and plane journey in between to write, arrange, interview, transcribe, edit, seek permissions, chase, herd cats etc.

Now that it's done I can reflect on how lucky I've been: Lucky to meet and connect with amazing people over many years as the ideas behind the principles were shared, challenged and gelled; lucky to be granted access to so many brilliant and usually extremely busy people; lucky to have worked with both colleagues and clients with imagination and belief; lucky to have so many great connections prepared to take a look at early drafts for me.

I really hope I've done you all justice.

The book is due out in January next year in the UK and February in the US.

I will be chairing a panel on Open Business during Social Media Week London in September with some of the contributors on the panel, so please keep an eye out for that.

And for a limited period there is a 20% discount available on the book if you use the following link (note the blurb you will find there is a little out of date. For a full and up to date contents list go here:

To get the discount, go here: and quote "WORLDPALGRAVE20"

Second Update: I've just tested this myself and it worked (Aug 1, 4pm BST)

UPDATE: One kind early adopter has reported this route is failing for them. I have raised with the publisher and hope for a very swift resolution.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?