Communication. The act of communion with another soul. Isn't it?Yes, I know there are other definitions. But this is the oldest. It precedes the broadcast age.
Interesting too that the term communication comes from the Latin "Communicare" which literally means, To Share. (I'd be fascinated to learn the root in other languages via your comments, please)
I'm interested because I'm wondering if communication in business needs calling out as the 'sharing with others' it actually is rather than the 'broadcasting a pov to others' it regularly defaults to.
Communication as a term has been so misused and abused by an industry bent on getting its message into your brain (doing something to you, rather than with you) that the true meaning has been lost to the point where we have to use terms such as 'collaboration' to define what we mean by genuine communication.
When we connect, we lower the cost of action. This is because we talk to each other and talking to each other enables us to share in the act of making new things.
Those things are new products, new services, new ideas or new processes. Each is an output of what we call collaboration. But perhaps once we get over and out of our broadcast habits we'll be able to call it plain and simple communication once again.
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