David Bowie taught a generation is was great to think different.
He was as much a platform for innovation and creativity as Apple ever will be.
Yes I have been a lifelong fan, Ive seen him play arenas, festivals, Cambridge Corn Exchange and, on one memorable occasion in the tiny below stairs nightclub of a London hotel as he warmed up for the Earthling tour.
I published a fanzine dedicated to the man called Hunky Dory. It sold in its niche around the world. Don't know what a Fanzine is? It's what we used to do before blogging.
So it's easy to conclude I'm biased. I'm going over the top because he who fell to Earth is now raised up among the stars.
But I'm serious about the Apple comparison. For my money two men impacted our culture more than any others in the late 20th Century and early 21st - Steve Jobs with his hard and software and David Bowie - with his permission.
He gave us the permission to be different, to challenge the normal, to seek something extraordinary - in ourselves and in each other.
As news of his death starts to sink in, I'm finding the best way to cope is to remember what he gave us - and to try to use it everyday.
Look out your windows - and don't forget to sparkle.