Tesla's success in becoming the first US car maker to reach a valuation of $100bn provides stark evidence that start-ups will always outperform incumbents once they reach the scale to compete with incumbents.
The model S only started delivering in 2012. Growth has been, er, rocket-like.
Businesses built on start-up principles (purpose-driven, platform, working in insight-led (data and human) rapid iterative cycles towards customer value at every step, with processes & ops designed to deliver great experiences) have a structural advantage over incumbents in their capacity to deliver vs rapidly moving markets.
It's happened in media, it's happened in retail, now happening in manufacturing... and it'll happen in every sector.
The next step is to include sustainability as a structural design principle.
Start-ups today must be data-led, human centred, purpose driven etc etc - but must also align to sustainability goals - ways of doing business that are better for the whole not just the shareholder. They must seek to exploit less (people or planet) and instead co-create benefit for those they seek to partner with (people and planet).
Where the last generation of start-ups was driven by making your customer your partner, the next is about making your customer, your people and your planet partners, too. As much planet-led as they need to be customer-led.
Businesses built on start-up principles (purpose-driven, platform, working in insight-led (data and human) rapid iterative cycles towards customer value at every step, with processes & ops designed to deliver great experiences) have a structural advantage over incumbents in their capacity to deliver vs rapidly moving markets.
It's happened in media, it's happened in retail, now happening in manufacturing... and it'll happen in every sector.
The next step is to include sustainability as a structural design principle.
Start-ups today must be data-led, human centred, purpose driven etc etc - but must also align to sustainability goals - ways of doing business that are better for the whole not just the shareholder. They must seek to exploit less (people or planet) and instead co-create benefit for those they seek to partner with (people and planet).
Where the last generation of start-ups was driven by making your customer your partner, the next is about making your customer, your people and your planet partners, too. As much planet-led as they need to be customer-led.
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