Wednesday, August 12, 2020

5G offers a very human competitive advantage in the future of work


How can we put the human back into our digital connections? As we settle into patterns of work-from-home and work-from-anywhere, the challenge becomes ever more acute.

While we have seen and achieved obvious benefits for productivity, carbon footprint, work-life etc we have yet to understand the negative impact on ideation, inspiration and social communication.

The office still holds the whip hand for all these. But many companies were already working around that - and intend to do so in the future. Some have always worked virtually - and have long experience in ideation sessions - from chats to workshops - online.

So while the ideal scenario may be one in which we 'get things done' at home, and we 'get creative' in the office (see: https://www.linkedin.com/pulse/now-we-realise-offices-creativity-home-delivery-david-cushman/) the reality for many already precludes that separation.

Hence the need to put more humanity into our digital connections.

There is some simple stuff you can do now: Have a chat, go off topic, have agenda-free open discussions, schedule time for those and schedule time for when you aren't available (and you are getting things done).

Perhaps less obvious is replicating some of the benefits of being together and away from your desk.

For example - walking meetings. In a walking meeting you share an environment and an experience - you share the same stimuli as you move through a space - and can use these a s reference points and jump-offs.

Neuroscientist Dominique Ashby (https://www.linkedin.com/in/dominiqueashby/) tells me the same effect can be virtualised by (for example) taking a shared virtual tour of a museum or tourist site. You could also try taking your meeting on a walking tour with you - sharing your view as you walk through park / city etc.

What are you trying and what results are you getting?

The arrival of 5G could be transformative. 5G solves the latency problem - the one which means that much of our non-verbal communication is lost in a video call because we don't get an up-to-the-micro-second, real time, view of every micro muscle movement in the person on the screen.

5G's extremely low latency rate, the delay between the sending and receiving of information is just one millisecond. 4G, for example, offers 200 milliseconds. That's faster than humans can react to. 

In theory not only is this the key to not only truly immersive VR on a mass scale (and imagine the impact on 'office' life of that in itself) but could also feel, genuinely, as if the person is in the room with you - restoring much of what we currently lose in our digitally delayed dialogues.

First movers in 5G will have the potential to gain a competitive advantage in the future of work.

Stay close to that - it could be as significant a value creator and differentiator as the getting your internet play right was just a few short years ago.

Photo by NeONBRAND on Unsplash

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