Monday, September 25, 2006

Ebay enters consumer magazines (albeit online)

Charley D spotted the following:

The American arm of eBay Motors has launched a free monthly online magazine called Winding Road: eBay Motors Edition. The magazine will apparently feature news and information such as "trend reports, information on future collectible cars, new parts and accessories, and interesting and off-beat finds from eBay Motors". Jim McCraw, former editor of Hot Rod and Motor Trend, is the editor. The magazine will also feature a regular column by editor-in-chief, David E. Davis, Jr., former editor-in-chief of Car and Driver and founder of Automobile Magazine.

Winding Road has been around a while. Looks like they've partnered with ebay. What might that mean for our brands? Must partnering with them do more harm than good?

The edition will apparently only be about 14 pages long (compared to a full winding road page count of around 200)

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?