Monday, September 25, 2006

YouTube - how did that happen then?

YouTube - pretty much the fastest growing community website in the world. And community is all - particularly for Generation-C (of which more another time - or just check out Communities Dominate Brands in the recommended blogs).

But how has it got to where it is and what does the explosion of brands like this mean for those who felt we owned the routes to market?

Watch the video (apologies, it was a done in 30 minutes job); add your comments; here or on youtube... it has to be up to you!

How big - what's the score? HERE

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?