Tuesday, February 27, 2007

Mobile: The 7th mass media - and the best yet

Tomi Ahonen (Co-author Communities Dominate Brands)writes a brilliant and compelling argument for the mobile as an inherently BETTER medium than the fixed line lap-top focused world of the web.
It's a message FasterFuture has been banging on about for some time on a series of post. But this is a great summary of why the digital future is mobile. And why you should make it your digital present.
Do yourself a giant favour and read it HERE

If you'd like to get a pdf of Tomi's thought piece in full; email him here: tomi@tomiahonen.com

I'd like to think the CEO of at least one major 'traditional' media company has already 'got' this.


The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?