Tomi Ahonen (Co-author Communities Dominate Brands)writes a brilliant and compelling argument for the mobile as an inherently BETTER medium than the fixed line lap-top focused world of the web.
It's a message FasterFuture has been banging on about for some time on a series of post. But this is a great summary of why the digital future is mobile. And why you should make it your digital present.
Do yourself a giant favour and read it HERE
If you'd like to get a pdf of Tomi's thought piece in full; email him here: tomi@tomiahonen.com
I'd like to think the CEO of at least one major 'traditional' media company has already 'got' this.
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