Thursday, April 05, 2007

The PS3 Song - how the community dominates

Great example of how the community will dominate your brand. This critique of Sony's refusal to listen re the PS3 has now scored more than 1million views and 7000+ comments on YouTube.

As noted on the Social Customer Manifesto (see recommended blogs)

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?