The end-of-fixed-price data internet challenge is right now - not in the future.
More evidence emerged yesterday, with news that Orange is offering its 17m UK customers fixed-price data. Looks like they are setting the bar at £8 a month - but also offering by the day etc (which I think, kind of misses the point, you want it anytime you want without any hurdles to leap through). More here.
So that's 3 now offering fixed rate data charges (£5 a month) to every one of its users and o2 is reported to be offering fixed rate at the point of churn (ie when a customer says - I'm out of here 02, then you get the offer). And then there's T-mobile plugging the hell out of Web and Walk.
This ain't a trickle - this is a deluge. Expect o2 to start their land-grab any second now...
See also: 3 Tears down more of the wall;
UK mobile internet sets new records
3 Accelerates mobile web in the UK
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
It's definitely got to the stage where I'm researching a new phone and package.
ReplyDeleteAlthough I've just had a reminder about new tech in a phone call from a friend. He's testing a new phone system which was so good I forced him to switch to a land line before I gave up totally...
It'll be interesting to see whether the take up on fixed rate deals ends up in a Carphone Warehouse situation, with a huge influx of soon-to-be-disatisfied customers...