According to a JD Power survey people in the UK now text more than they talk on their mobiles.
Quick lesson for media companies?
Maybe your users would prefer to text their ad in than speak to a call centre?
Text takes advantage of the personal, always on, always to hand, payment-ready advantages of the mobile phone.
The Register's writing on this JD Power report reduces this to a way in which users are cutting the cost of their phone bills (text is cheaper than talk).
This misrepresents what is really going on here. The rise of text is part of the rise of always-connected-communities (Communities Dominate Brands 'Generation C) which is changing the whole media ecology.
The report continues: "The survey notes that modern handsets offer such a range of entertainment there's little time to make phone calls - users are busy playing games, watching videos, and checking on their eBay auctions."
Yes - but they are doing all that while keeping constantly in touch via IM, text, email - and if the continuing conversation requires it, they switch to voice (usually the least personal communication because it is the least private).
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
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